How do I choose a domain name?
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A domain name is more than just an address on the internet; it’s a crucial element of your brand identity and online presence, just like your logo. It’s the first thing many potential customers will see, shaping their initial impression of your business.
A memorable and relevant domain name can help with brand recognition, making it easier for people to find and remember you. It also builds credibility and trust.
Do’s
- Choose a domain that reflects your business or website’s purpose, making it easier for search engines and potential visitors to understand what you offer.
- Keep it short, memorable, and easy to spell to avoid confusion and ensure people can readily share it.
- Choose a domain extension (.com, .co.uk, .org, .net) that aligns with your website’s goals, with .com or co.uk generally being the most recognisable and versatile.
Don’ts
- Don’t use trademarks or names that are already in use, to avoid legal issues and protect your brand identity.
- Don’t rush the decision; take your time to brainstorm, research, and ensure the domain name you choose is the perfect fit for your online identity.
- Don’t use hyphens or numbers excessively, as they can make the domain harder to remember and communicate.
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